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Top 5 reasons

to choose Semrush over
Similarweb

With Semrush, you pay less and get (much) more. More data.
More features. More effective marketing on all key channels.

Try Semrush for free Prove it!
Reason #1

50+ tools. For all key marketing
channels. From just one platform

Semrush lets your marketing team do their most important tasks — SEO, content marketing, competitor research, PPC and social media marketing — from just one platform It also gives you actionable recommendations that help you optimize your website, content and marketing campaigns much faster.
Similarweb is not a marketing platform. It’s a web analytics vendor that gives you analytical insights around website traffic. And that’s it. No advanced SEO tools. No content marketing or social media tools. No recommendations to put analytical insights into action.

“Semrush is like a keyword research tool, Google Trends,
MOZ, Hootsuite and Similarweb in one.”

Mario León Rojas Performance Marketing Specialist, Banco del Sol
Reason #2

Advanced SEO features

In-depth SEO features that will propel you ahead of your competitors: semantic keyword grouping, rank tracking, backlink analysis, on-page SEO and more.
Only basic SEO features around website traffic analytics. No in-depth keyword research tools or rank tracking. No backlink database.
Reason #3

More accurate and current data.
Largest keyword database

High-quality data on consumer behavior from real anonymous users: partnerships, public data and real Google SERP results. Access to 20B keywords in 142 databases for different countries. A backlink database with over 40T backlinks.
Similar data accuracy for large and medium-size websites. Less accurate or no data for websites with less than 10K visits per month.* Size of the keyword database unknown. No backlink database.

“We chose Semrush because the keyword tracking was
much more accurate than our previous tools and the
interface was very intuitive.”

Freddy Hunt Director of SEO and Content Marketing, Oneupweb

Start growing your online visibility today

Get free 7-day access to all toolkits. Cancel anytime.

Try Semrush for free now
Reason #4

Transparent (and probably cheaper) pricing

Choose between four transparent packages. Pay a monthly fee for a clearly defined set of features grouped for you into toolkits by purpose. No hidden costs. Cancel anytime.
Pay a monthly or yearly fee for a set of basic features. Every additional feature costs extra. You may miss some crucial features (or buy the ones you don’t really need) since you have to choose which ones you need yourself.

What’s more expensive:
Similarweb or Semrush?

You won’t know how much you’ll have to pay for Similarweb unless you contact their sales team.
Here at Semrush, we keep our pricing transparent.

Pro + .Trends
$319 .95
per month
Subscribe

For freelancers, startups
and in-house marketers
with limited budget

Run your SEO, PPC and SMM
projects with 40+ advanced tools.
Know your competitors’ traffic
sources, rankings, social media
results & more.
Read-only sharing acces

See a full plan comparison
Subscribe
Full plan
Guru + .Trends
$429 .95
per month
Subscribe

For SMB and growing
marketing agencies.

All the Pro features plus:

  • Content Marketing Platform
  • Historical data
  • Extended limits
  • Google Data Studio
    Integration

See a full plan comparison
Subscribe
Full plan
Business + .Trends
$649 .95
per month
Subscribe

For agencies, e-commerce
projects and business with
extensive web presence.

All the Pro features plus:

  • API access
  • Extended limits and sharing
    options
  • Google Data Studio
    Integration
  • Share of voice metric

See a full plan comparison
Subscribe
Full plan
Reason #5

Semrush is a superior choice
for most of the marketers

Semrush is the top choice for thousands of professionals.

Award-winning tools trusted
by the world’s leading companies

marketing professionals
have already used
Semrush
international awards as best
SEO software suite
of Fortune 500 companies
use Semrush as their go-to
marketing tool

Start growing your online visibility today

Get free 7-day access to all toolkits. Cancel anytime.

Try Semrush for free now

Semrush vs Similarweb:
Feature-by-feature comparison

Competitive Traffic Analysis

Semrush

Similarweb

Geographic databases

190, included

general info only, country-specific data at additional cost

Data by device type

desktop & mobile

desktop data included
mobile data at additional cost

Historical data

up to 4 years, included

up to 3 years, at additional cost

Methodology & data collection

  • clickstream , GDPR compliant
  • keyword & backlink databases
  • Google SERP analysis

  • clickstream
  • partnerships

Data threshold

no threshold

from 10K monthly visits

Audience analysis

included

at additional cost

Industry analysis

included

at additional cost

Traffic journey analysis

included

at additional cost

Competitive positioning map

included

at additional cost

Traffic metrics for top 100 pages for any
website

included

at additional cost

Bulk analysis

up to 100 domains at once

not possible
Competitive Organic/Paid Search Analysis

Semrush

Similarweb

Domains’ organic/paid positions

from database of 20B keywords
(and counting) based on real
SERP results

from random clicks of actual
users

Keyword gap analysis

included

included

Display advertising, PLA

included

included

SERP features analysis

included

not possible
Keyword Research

Semrush

Similarweb

Keyword database

20B

1B

Separate metrics for desktop and mobile
keywords

included

included

Question keywords

included

included

Click potential

included

included

On-demand metric update

included

not possible

Search intent analysis via semantic
groups

included

not possible

SERP features analysis

included

not possible
Content Marketing

Semrush

Similarweb

Topic research

included

not possible

Content audit

included

not possible

Personalized recommendations:
keyword suggestions, text length, tone
of voice, readability, plagiarism

included

not possible

Wordpress & Google Docs integration

included

not possible
Social Media

Semrush

Similarweb

Available networks

Facebook, Twitter, Instagram,
LinkedIn, Pinterest, Google My
Business, YouTube

none

Cross-platform posting & analytics

included

not possible

Competitive analysis

included

not possible

Social media advertising

Creation and management of ad campaigns

not possible

Mentions monitoring

included

not possible

Ads performance

In-depth analytics of paid social campaigns

not possible
Reporting & Collaboration

Semrush

Similarweb

Custom PDF reports

included

at additional cost

Reporting templates

included

included

Scheduling

included

not possible

Branded, white-label reports & custom
themes

included

not possible

Mentions monitoring

included

at additional cost

Google Data Studio connector

included

not possible

External sources data embedding

included

at additional cost
API & Integrations

Semrush

Similarweb

Integrations

Google tools:
Google Analytics, Google
Search Console, Google My
Business, Google Ads

Social media:
Facebook, Twitter, Instagram,
LinkedIn, Pinterest, Google My
Business, YouTube

Text editors:
WordPress, Google Docs

Other:
Majestic, Trello, Zapier

Google Analytics

API data

  • traffic
  • organic/paid results
  • competitors
  • top domains
  • backlinks
  • position tracking
  • technical health
  • keyword research

  • traffic
  • organic/paid results
  • competitors
  • top domains
  • demographics

Here’s why marketers Semrush

1 / 5

“I've been using Semrush for 7+ years now and heavily rely on it to help me move whatever site I'm working on to the top of Google.”

Casey Camilleri Marx Digital Marketing Director, Nlyte Software

“We chose Semrush because the keyword tracking was much more accurate than our previous tools and the interface was very intuitive.”

Freddy Hunt Director of SEO and Content Marketing, Oneupweb

“Our overall organic traffic increased sevenfold, with blog traffic making up over 75% of the visits! Semrush allowed us to optimize and run our content strategy without needing an army of SEO experts.”

Barbora Jassova Content Strategist, Landbot

“When you are at the table with a general manager, they just want to know the market share. Market Explorer is the perfect tool to quickly show what our brand’s role and classification inside the market are.”

Emanuele Arosio Head of Global SEO, Triboo Group

“Semrush has been pivotal in helping me better understand the competitive landscape of my ad campaigns. I have been able to close the gaps between my organic and paid efforts thus distributing my budget and tactics in a comprehensive manner.”

Andrea Cruz Digital Marketing Manager, KoMarketing

“Semrush’s Traffic Analytics is able to evaluate each domain based on the entire visits, direct, social, search etc rather than just organic traffic. We’ve been able to navigate 1 million domains and extract the most powerful “news websites” around the world in any language.”

Milosz Krasinski International SEO Consultant, Chilli Fruit Web Consulting

* - see this study by Mobidea as well as multiple user testimonials [1], [2], [3], [4], [5]

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